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Prudential Life Insurance Reviews: Why We Love PRUCO!

How do you know if the company you are applying with is the right company? At TermLife2Go, we work with dozens of companies offering the best life insurance in the marketplace. However, there is no one size fits all company. Many companies, Prudential Life Insurance included, focus on niche underwriting. It is by aligning each client with the specific niche that best serves their need that we can place our clients with the best life insurance company, based on each clients unique health and lifestyle.

Review of Prudential Life Insurance Company

If you are looking for Prudential life insurance reviews (or Pruco Life Insurance reviews) then you have come to the right place. Prudential life is one of dozens of life insurance carriers that TermLife2Go represents. In the following review we will cover the positives, negatives and alternatives to Prudential Life Insurance Company.

Prudential Life Insurance Reviews 2016

The Positives

Self proclaimed owner of one of the most recognized and trusted brand symbols: The Rock ®, an icon of strength, stability, expertise, and innovation, Prudential Life is definitely a force to be reckoned with in the world of life insurance. Prudential’s life insurance division is known as Pruco Life Insurance Company and will be used interchangeably throughout this article.

Prudential Life’s A.M. Best Company Rating

As you may have read in other Prudential Life Insurance reviews, as of November 4, 2015, Pruco Life is rated A+ by A.M. Best Company, the most prestigious rating agency for life insurance companies. This means that the company’s financial strength is top notch. Prudential Life is one of the most financially secure life insurance companies in the world.

Prudential Life Insurance Reviews: Favorable Underwriting for “niche” clients

One of the main reasons Prudential Life is in our top 10 best life insurance companies list is due to the company’s unique underwriting. Pruco Life Insurance Company has some very unique niches in the life insurance landscape. The company is an innovator when it comes to underwriting for various niches including travel, DUI’s, cigar smokers, chewing tobacco, cancer survivors, and diabetes. Often, Pruco Life will offer the best rate class and price for clients who fall into these categories.

Some (of the many) niches where Prudential Life excels are:

  • Prudential Life may offer a preferred rate class for clients with HDL levels up to and including 6, even if the client is taking cholesterol medication.
  • Prudential Life also looks for the best possible impaired risk treatment for clients with asthma, atrial fibrillation, bladder and breast cancer, hepatitis C, mood disorders, and prostate and thyroid cancers.
  • Prudential Life is excellent at insuring non U.S. residents who do business in the United States or U.S. residents living abroad.

Prudential Life also has a niche category termed “non smoker plus. This is a rate class that falls in somewhere between a standard plus and preferred rate class for those who qualify.

Some categories of individuals who may qualify for Pruco Life Insurance Company’s Non-Smoker Plus ratings:

  • Cigar/pipe smokers and smokeless tobacco users such as Nicotine patch or Nicorette Gum users
  • Individuals with Cholesterol/HDL levels up to and including 7.0, even if they are on cholesterol-lowering medications
  • Large build clients ages 18-64: Males and Females 6’0″ up to 243 pounds
  • Large build clients 65 and over: Males and Females 6’0″ up to 294 pounds
  • Private pilots 25 years of age or older with more than 600 hours in total flight time and between 30 and 300 hours per year
  • Diabetics seeking life insurance with excellent control

Pruco Life’s Good Product Line

Prudential Life offers term life insurance and several universal life insurance products. The company offers guaranteed universal life, indexed universal life, and variable universal life insurance. Basically, if there is a life insurance product that you need, chances are Pruco Life has the product. This is why Prudential Life Insurance is an excellent choice for buy sell agreements funded with life insurance or key man life insurance.

Actual Age

Prudential Life uses the client’s actual age. Most life insurance carriers use the client’s nearest age to determine their “life insurance age.” Pruco Life’s clients are at an advantage here if the client is within six months of their actual birthday. Most companies will bump that client’s age up to the next year but Prudential Life will keep the client’s age until the client’s actual birthday. And in life insurance, age is a huge factor in determining the price the client will pay. Therefore, in many cases Pruco Life will be the better option for someone who is past that six month mark from their last birthday.

High Retention Limits

Prudential Life’s retention limit is up to $20 million on fully underwritten single life policies and second to die policies. These limits enable Pruco Life to issue up to $65 million for most single life and second to die life cases. These retention limits are among the highest available in the life insurance marketplace.

Anniversary Rate Reduction

In certain instances, (e.g., smoking, height and weight, occupation, aviation, etc…) reductions may be considered after the first policy anniversary. For example, if after the first year anniversary of the policy a client has stopped smoking, Prudential Life Insurance will consider a smoker to non smoker reduction in the rate class. This will subsequently change the premium from a smoker premium to a non smoker premium with huge savings attached. The advantage of doing this compared with re-applying is that the client would keep their original age and the premium would reflect that original age instead of the client’s current age. And after two years of no smoking, Prudential Life will consider a preferred rate class for the client.

HIV Life Insurance

Prudential life insurance company consistently sets itself apart as an innovator. And now the Company is continuing in that tradition by offering people life insurance with HIV. Once launched, policies will be available in 10 and 15 year term limits, with a conversion option to permanent coverage available.

In offering the new coverage, Prudential has partnered with ÆQUALIS, a financial services startup serving HIV-positive people,  which has researched medical underwriting, life expectancy and other data on HIV/AIDS and has been key to developing the product. The startup will provide information to consumers and insurance agents as well as manage the application process for Prudential. Source

Sample Male Prudential Life Insurance Quotes

All quotes are based on a 50 year old male at a preferred plus non-tobacco health class as of February 2015. Rates subject to change and must be qualified for.

Face Amount 10 Year 15 Year 20 Year 30 Year GUL to 121
$250,000 33.08 38.03 48.15 75.83 202.00
$500,000 58.50 68.40 88.65 144.00 392.00
$1,000,000 101.25 126.45 166.05 278.55 758.00

Sample Female Prudential Life Insurance Quotes

All quotes are based on a 50 year old female at a preferred plus non-tobacco health class as of February 2015. Rates subject to change and must be qualified for.

Face Amount 10 Year 15 Year 20 Year 30 Year GUL to 121
$250,000 31.28 35.78 42.30 60.53 171.00
$500,000 54.90 63.90 76.95 113.40 329.00
$1,000,000 89.55 111.15 139.05 217.35 634.00

For more quotes from Prudential and its competitors, check out our life insurance rates by age chart or enter your info below.


All good Prudential Life Insurance Reviews need to point out that the company does have a negative…

Not always the Best Option

Prudential Life is a great option for life insurance. However, the company is not always the best option, especially for those looking for no exam life insurance. That is why it is so important to go with an agency that has many options to choose from. You never want to go with just one company. By providing  multiple companies we have the greatest chance of helping you obtain the best rates available.

Prudential Life is but one company of many available

Pruco Life is not the only kid on the block. As great of an innovator that Prudential Life is there are still many occasions when another top rated life insurance company will be willing to offer a more competitive rate class and price. This is why having alternatives as a consumer is so important.


Consumers seeking 2016 Prudential life insurance reviews are serious about finding the best deal available. The truth is Prudential Life Insurance is often a great option. However, there is no “one size fits all” life insurance carrier. Every company has its own positives and negatives. The key is knowing which company is best for you and your unique health profile. That is where TermLife2Go comes in.

About TermLife2Go

TermLife2go is an agency that works with dozens of the top rated life insurance companies. Our #1 priority is to find you the best company at the best price…for you! That means we tailor a policy specifically to you because no two clients are alike. Let us leverage our expertise for you and see if we can’t save you thousands of dollars on life insurance.

We do not favor one life insurance company over another. Instead, we find out what you need and then we recommend the lowest priced, best life insurance company to meet your specific need. Therefore, if price matters to you, give us a chance to earn your business. We are here to serve you!

For a free life insurance consultation and for free quotes from Prudential Life and dozens of other life insurance companies, please call us.

If you enjoyed our article, Prudential Life Insurance Company Reviews: Why We Love Pruco!, or have additional questions, please leave a comment below.

16 comments… add one
  • Debra

    I am looking for a life insurance to take care of burial and funeral costs and help with any other expenses and to help my family.. I am 60yrs old just found out that I am type 2 diabetic and have pancreatic cancer. Have been looking at policies and thought that I check your company out my mother had you when she passed. Would also like to see about my husband getting some coverage he will be 70yrs old in January of 2018.

  • Mac

    Life insurance needs for 68 year old male with end stage renal disease and possible kidney transplant in the next year.

    • Mac,

      We’ll have an agent reach out to you via email with any potential options that may be available to you.



  • Debra R

    I’m a 58 year old female. I’m looking for basic burial life insurance. I am a smoker,but plan to quit. I want a rate that stays the same .

  • Barbara T.

    I am 67 years old. Never smoked and in good health. I would like to have more life insurance to leave to my children. I would like to know cost of 10,000 and 20,000 permanent life policy.

    • Barbara,

      Since we don’t know what state you live in, your best bet would be to simply visit our article that discusses who we feel offers some of the best final expense policies in the industry:


      From here, you can simply request a quote for any amount you’re interested in and see the results immediately.

      Then if it looks like we may have something that you’re interested in, just give us a call and we’ll be more than happy to help.



  • I am 74. Very Good health. Never smoked. Never dranked. I currently have a policy I have had since 1983. It is a flexible policy. My rates are going up and I am possibly looking at other policies to replace it with. I am a widow and I have a disabled daughter I would like to leave my life ins policy too. Thank you for any info you can provide.

    • Mary,

      We’d be happy to help you find a new life insurance policy that will work for you, we’ll just need to ask you a few questions to see what you can qualify for. For this reason, why don’t you just give us a call when you have a chance and we’ll do our very best to help you out.



  • Trying to find affordable policy so my son can take are of me in case of burial or whatever have left for him.I am 66 never, ever had a policy. Would this policy be my best option?

    • Julia,

      It sounds like you have some pretty basic needs, we would just want to make sure you get the most for your buck.

      For this reason, we would invite you to give us a call so we can see what would work out best for your budget.



  • My boyfriend is looking for life ins.

    He is 62,type 2 diabetic and he has looked everywhere with no luck,so hoping you can help him or suggest someone.

    Thank You

    • Dixie,

      You should have your boyfriend give us a call and we’ll do our best to help him out.



  • sandra kopp

    need lif einsurance for my spouse whi is 64 and a non smoker. no acute medical problems

    • Sandra,

      Just give us a call so we can get a little more information (like height and weight) so that we can get you a quote on what you’re looking for.



  • My comment is looking for the best Company insurance. Thanks

    • Jean,
      Since every individual is different, we would first need to speak with you to determine which insurance company out there is going to be best for you. There’s a very good chance that Prudential is going to be the perfect fit for you, we just won’t know until we look.



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