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Assurity Life Insurance Review: Policies and Ratings

This stable mutual company is a B Corp with all the basic policies most people want.
Pro Bullet Term life
Pro Bullet Whole life
Pro Bullet Universal life
Licensed Life Insurance Agent/Staff Writer
Published on December 19, 2019

Assurity is a mutual insurance company that sells several types of life insurance, as well as disability, accidental death, critical illness, and annuities. This insurer is a stable, long-standing company that’s achieved accolades for its sustainable and socially conscious efforts.

Who might choose Assurity for life insurance?

  • Socially conscious consumers: Assurity’s B Corp status means you can support inclusion and sustainability with your premium dollars.
  • Young adults: These applicants will see Assurity’s most competitive rates, while older adults will likely find better prices elsewhere.
  • People looking for the basics: Assurity sells the most common types of life insurance without a ton of confusing options.

Assurity life insurance policies

Policy type


Term life

Terms from 10–30 years
Convertible to permanent coverage

Universal life

Guaranteed death benefit
Flexible premium and death benefit

Whole life

Single- and limited-pay options
Accelerated death benefit rider included
May pay dividends

Table created for illustration purposes only. Information available at Data effective 11/20/19.

Assurity term life insurance

Assurity's term life policies come in 10-, 15-, 20-, and 30-year terms. Coverage is level term, which means both the death benefit and the premium stays the same throughout the life of the policy. Assurity's term life comes with a conversion rider, which allows you to convert to permanent coverage before your policy expires.

Assurity whole life insurance

Assurity’s whole life policies are the only ones with the potential to earn dividends. You can choose to pay premiums until age 100 or 65 or for a certain number of years, such as 25. Whichever option you choose, your coverage remains in force until your policy matures at age 100.

Assurity universal life insurance

Assurity has limited information online about its universal policies. Like other universal policies, this coverage comes with a flexible premium and the ability to choose a level, increasing, or decreasing death benefit. You may also select a single-pay option.

 Assurity life insurance rates

Compared to the best life insurance rates, Assurity reserves its most competitive prices for young people, especially women. Rates rise relative to competitors for older adults, such as those we used in the below quotes for 50-year-old applicants.

Assurity sample rates

20-year term life policy for a healthy 25-year-old female
Death benefit payout
Monthly male premium Monthly female premium
$10 $9
$15 $12
$25 $18
$44 $28

Sample quotes based on and are for illustration purposes only. Actual quotes may vary. Data effective 11/20/19.

20-year term life policy for a healthy 50-year-old male
Death benefit payout
Monthly male premiumMonthly female premium
$57 $45
$99 $77
$189 $146

Sample quotes based on and are for illustration purposes only. Actual quotes may vary. Data effective 11/20/19.

Things to consider about Assurity

Assurity offers quality life insurance, but it has a lot more than that going for it. If you like using your dollars to promote sustainability and inclusiveness, Assurity might be the right fit for you.

If you don't want to work with an agent and you prefer to complete your application online in a few minutes instead, fear not. While Assurity doesn’t offer a fully online application process, it lends its financial stability and underwriting to a few digital insurance brands.

Socially responsible

Assurity is a Certified B Corporation. That means it meets high standards for sustainability and inclusion, such as striving to minimize the organization’s carbon footprint or maintaining a high level of transparency.1 Just 1,700 companies worldwide have earned B Corp status.2

Assurity is also a mutual company, which means it’s owned by its policyholders, not stockholders. Mutual companies are known for having their customers’ best interests at heart, as well as delivering dividends to policyholders.

Underwrites for other brands

If you want an Assurity-backed policy but the convenience of an online application process, you’re in luck. Assurity underwrites insurance for several cutting-edge companies that offer quick, easy coverage. Those companies include:

Assurity's financial strength ratings

Assurity was founded in 1890 to help lumberjacks in Lincoln, Nebraska, get through tough times. In 2005, it joined forces with Security Mutual Life and Lincoln Mutual Life and now serves all 50 states and Washington, DC.

Is Assurity financially stable?

Rating agency
AM Best (FSR)

Table created using information available at,,, and Data effective 11/20.

AM Best gives Assurity its A- rating for financial stability. While this isn’t AM Best’s highest rating, it indicates an “excellent” ability to satisfy financial obligations. That means Assurity is unlikely to default or go under.

Assurity claims and customer service

Assurity typically receives fewer complaints than other insurers its size. According to the National Association of Insurance Commissioners (NAIC), consumers filed just two complaints in 2018 regarding individual life insurance. For a company that raked in nearly $120 million in premiums, that’s impressive.4

Bottom line: Assurity is a B Corp with all the basics

This socially conscious company covers all the bases, all priced for the young adult.

Assurity is a long-standing, financially stable company that strives to minimize its carbon footprint and be culturally inclusive. If you’re a young adult looking for common types of policies, Assurity could be the right company for you. But if you’re older than 50, you’ll probably find better prices and senior life insurance options elsewhere.

Whether you think Assurity is the right insurer for you or not, it never hurts to shop around. Compare life insurance quotes today.

Not sure Assurity is the right company for you? Check out the best life insurance companies.

Want more options for permanent life insurance? Discover the best whole life insurance companies.

Assurity FAQs
Does Assurity sell senior or final expense life insurance?

Assurity doesn't sell policies explicitly designed for seniors or end-of-life expenses. But if you're looking for senior life insurance, you should know that you can buy Assurity term life until age 75. If final expense insurance is on your radar, then consider an Assurity whole life policy.

Is Assurity a good company for disability insurance?

Yes! Assurity is on our list of best disability insurance companies. It offers benefits whether you're fully disabled and can't work at all or can only work part-time. And you'll receive benefits if you can't work in your current job, not just any job.


  1. B Corporation, “About B Corps
  2. Harvard Business Review, “Why Companies Are Becoming B Corporations
  3. Assurity, “About Us
  4. National Association of Insurance Commissioners, “Assurity Life Ins Co
Written by
Kathryn Casna
Kathryn Casna is a licensed insurance agent and life insurance specialist who has appeared on The Simple Dollar and Best Company. On a weekly basis, she dives into complex life insurance topics to wring out genuinely useful information. When she’s not wrangling big ideas into easy-to-understand articles, Kathryn nerds out on budget-tracking spreadsheets and tries to coax her leash-trained cat to take outdoor adventures.